Innovation !
Do you like the word innovation ?
A sophisticated, enthralling word. An interesting word to be explored for a great entrepreneur revolution!!!
Do you know when did this innovation word get popularity ?
Why is innovation important in a venture ? Without innovation a venture is not a business venture. Innovation in product development or service is now an important strategy in an organisation or company. Though it is not an easy process but it can happened through some roles in an creative environment.
Innovation is one survival strategy for start-up and must do.An office always needs renovation for productivity, healthy environment likewise a company or an organisation earnestly required innovation to thrive in the market.
“Making innovation happen is a craft and an art; understanding how it happens is a science. Innovation is grounded as deeply in psychology and culture as in science and technology”. ..[David Nordfors is co-founder and executive director of the VINNOVA- at Stanford University.]
Douglas Merrill,Google CIO saying that innovation at Google is ” an engine of innovation, universally accessible , useful Information with map” .
Why Apple is still standing as Apple Inc. Are you observing Nokia mobile innovation ? Dell is now not just a computer! Dell co. shining with lots of business solutions and services. Vast amazon.com is coming with kindle, an ebook reader.What today`s Google inc., if they have not been investing on product innovation ?
Sillicon valley entrepreneur Guy Kawasaki explaining Innovation in terms of successful product innovation.Kawasaki saying that there are four qualities that can lead a successful product innovation. They are Deep, Intelligent, Complete and Elegant.
http://www.youtube-nocookie.com/v/RUovVIU7UiA?fs=1&hl=en_US&rel=0&color1=0x402061&color2=0x9461ca
DEEP : Everybody will accept a product or service, which is designed with deep understanding and full of meaningful purposes.A product should not be just a name. The more deep relationship with the customer ,the more great product or service will be and evolved in the market.
How are you involved in your product innovation ? Why they are for ? Why they should be in the market ? Are they losing their market amidst competition?
Intelligent : Your product or service can be intelligent through innovation. An intelligent product is a combination of features which can provide some extra helpful service at right time . Be it for your home or for your office or for your individual journey.
What is your intelligent product ? Today`s mobile with GPRS system,PDA, blogging etc.etc are just intelligent product innovations.
Complete : A complete product or service is like 100% satisfaction guaranteed with all the expected and concerned valid functions .Nobody will buy a product through a website, if, it is not included customer care service, contact number, helpline( 24 hour OR 10am to 6 PM etc.), service at instant etc. etc.
Have you tried Macdonald pizza and their instant service at just one call from your seating place ?
Elegant : Elegant products are beautiful, sophisticated structures, designed with easy to operate and handle at ease.They are alwayes in more demand.
Do you like the innovation mantra ” A lot can happen over a cup of coffee “
Entrepreneurship at Ease 
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